Some initial thoughts about Google+
Google+, for those of you who have missed it, is the latest attempt by Google to create their own social network. Google+ places itself more-or-less directly between the already established Facebook and Twitter.
Brief summary
It aims to solve some of the privacy concerns that have been voiced by Facebook users through its ‘Circles’ feature and it also aims to replicate the open/conversational nature of Twitter by allowing you to ‘follow’ (not their terminology) anyone who has a profile on Google+. The Circles feature essentially allows you to define groups of users and then choose what content/activity you share with those groups. I started writing a longer explanation but on reflection Google+ as a platform (as with lots of Google’s products) works far better through experience rather than explanation.
Brief moan/warning about social networks
One thing that has struck me of late is the … Read More »
Content is king
I have pulled this post out from the archives of my personal blog, I originally wrote it towards the end of 2009 (I think), I believe it still holds true:
“‘Content is king’, how many times have you heard that? Well when it comes to the web, in my experience, it is pretty much a universal truth. The worrying thing is how few businesses seem to realise this, and even if they claim to, how many of them act on it?
This follows on, in some respect, from my earlier post about “design for design’s sake“. There I mused about the appropriateness of design vs what the client/designer ‘thought was best’. The idea of having good, strong, useful and appropriate content follows on from that. Too many businesses seem to think that their web presence starts … Read More »
White label app development
Someone sent me a link to the Royal Opera House’s app the other day (http://itunes.apple.com/gb/app/royal-opera-house/id449056230?mt=8), interesting – does all the things an app should do i.e. presents content, listings, allows you to buy tickets (to a degree).
I then did a bit of research into the app developer, CloudTix, it would seem they have developed very similar (the same) app for a number of arts organisations. Further research confirmed my hunch that this is a white-label product, specifically for organisations using the Tessitura ticketing system – details here http://cloudtix.com/.
This chimed with a thought I had the other day (quite possibly whilst at the AMA Conference). Why can’t this approach by picked up more widely? Ultimately the requirements for many arts organisations are, when it comes to an app, whilst not identical, very similar in function at … Read More »
QR codes
People in the UK seem to be getting more and more excited about QR codes. When I say ‘people’ I really mean ‘companies and brands’, I’m convinced that for ‘people’ the use of QR codes at present is either baffling, goes unnoticed or is mildly irritating.
If you do want to mess around with QR codes a really (REALLY) easy way to generate them for specific urls can be found by simply following this url: http://chart.apis.google.com/chart?chs=200×200&cht=qr&chl=XXXX where I’ve put the XXXX you simply need to type the url you want to create a QR code for.
Anyway, back to why I’m unconvinced by the way QR codes are currently used.
History
To start, here is a brief (probably inaccurate) history of the QR code, they were first used widely in Japan in the early 90′s where I’m lead to believe that they … Read More »
Stating the obvious
I realise this site is currently in a state of half-finished, basic, stripped back horribleness. It’s on my list of things to fix – I’ve wireframed a proper, new, ’finished’ version but haven’t found the time required to bring it to life. Hopefully in the next week or so this can change. Let’s say August will be the month of new things.
AMA Conference and “the digital question” (part 1 of ?)
I’ve been working at Opera North since November 2011. My job, Digital Communications Manager, is a new role within the company which means there is a hell of a lot to do but also that I am allowed to have mildly ridiculous ideas on a semi-regular basis and attempt to see them through.
I am a techie, or a developer, or maybe a ‘digital creative’ (hideous term) albeit with a fair amount of ‘traditional’ marketing experience. I am not, I wouldn’t say, an ‘arts marketer’. However, I gladly ignored this fact and made my way up to Glasgow for the Arts Marketing Association (AMA) Conference this week.
I like conferences, the breakout sessions are usually crap and the keynotes are complete bullshit peddlers but it’s always good to get away from the daily grind and talk to other people similarly revelling in … Read More »
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