As part of my day job I’ve just had to fill out part of Opera North’s annual Arts Council submission. The ‘digital’ section is all of 6 questions long:

1 - Do you monitor web metrics for your organisational website? Web metrics are the measures used to quantify the performance of a website, for example page impressions, unique browsers, visits and visit duration.

Please provide the following web metrics for your organisation’s website over the last 12 month period.

2 - Number of unique browsers?This is the total number of unique devices (e.g. computers or mobile phones) that have made requests to the site in the period being measured.

3 - Number of page impressions? This is the total number of requests (e.g. mouse clicks) made for a site’s content by users of the site (i.e. unique devices) in the period being measured.

4 - Number of visits? A visit is … Read More »